100 million viewers: US Presidential election debate between Trump & Clinton to be the most viewed in history
The U.S
Presidential election debate that will hold tonight between candidates
Hillary Clinton and Donald Trump will be the most viewed presidential debate in
history with some commentators forecasting Super Bowl-sized viewership of
around 100 million Americans.
The debate will be live,
unscripted and unpredictable and is expected to break the record TV audience of
80 million for the 1980 Presidential debate between Jimmy Carter and
Ronald Reagan.
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The predicted high
viewing figures is as a result of the the extraordinary nature of the campaign,
featuring Donald Trump, the outspoken Billionaire businessman and former
reality TV star, competing for the White House with Hillary Clinton, the former
U.S. secretary of state and first woman to run for the White House.
"My prediction is a
100 million audience, and maybe more," said Paul Levinson, a
communications professor at New York's Fordham University and author of
"McLuhan in an Age of Social Media."
"The Super Bowl
shows that when there is something that is really special, something that can
command people's interest, something you want to see on a big screen,
television has this enormous power and reach," Levinson said.
Source: CNN
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