Sola Salako’s Take On Dangote’s Cement Price Slash

Dangote Cement has just announced a slash in its cement price, from a whooping N1700 per bag to N1000 per bag. And here’s popular Tv Presenter, Sola Salako's take on the new price slash.

  

“I hear Dangote just singlehandedly, crashed the price of cement to N1,000 from N1,700! Obviously, this is another move in the attempt to stifle competition coming on the heels of getting SON to re-grade cement classification in its favour via political patronage.

While this seems like a benefit for consumers in the short term, I fear it is very inimical to growth in that sector in the long term. The few competing brands may eventually close down if they don’t survive the price war after emerging bruised from the pseudo classification battle.