For those in the know, Oki-ni is the shopping destination of choice for something a little bit different. Alongside its selection of pieces from established menswear designers you'll find a host of inspiring new names.
Tell us Fashion
More than just your average online retailer, TellusFashion sells not only designs from the most exciting new brands but also showcases multimedia content to go along with it including a magazine, blogs and an industry-networking hub.
Not Just a Label
Notjustalabel.com (Elizabeth Dunn shoes, £235)
If your preferred sartorial tastes lie with off-the-beaten-track designers, then you've found your haven. Not Just a Label, with its thousands of brands, is the world's leading online platform for new designer talent.
ASOS Marketplace
Marketplace is the democratic retail space created by online behemoth ASOS. The site is made up of smaller boutiques showcasing under-the-radar labels, indie brands and vintage-clothing sellers for the ultimate eclectic fashion forum.
Young British Designers
Youngbritishdesigners.com (Elise Berger dress, £255)
Created in recognition of great British design talents, this website is a stage for home-grown talent at the beginnings of their career. Designers include one of this season's NewGen winners, JW Anderson.
Budget:
Linzi Shoes
Linzishoes.com (Shoes, from £40)
Bringing the fast-fashion experience into the footwear forum, Linzi Shoes offers an impressive array of shoes and boots at prices that make it hard to check out with just one pair.
Glamorous
A daily delivery of new lines means you won't have to search far to find something you like. It's with dresses that this retailer really comes into its own with hundreds of styles in rainbow-worthy colours and prints.
She Likes
Shelikes.com (Red dress, £22)
With new trends emerging on a near-weekly basis, websites such as She Likes are a welcome addition to the fashion scene. You'll find instant trend injections for your wardrobe at prices that won't break the bank.
Lavish Alice
You'll be in good company with a purchase from Lavish Alice, which counts celebrity names including The Saturdays' Mollie King and Little Mix among its growing fan base.
Boohoo
Boohoo.com (Blazer, £30)
In the eight years since its launch, Boohoo has become one of the leading online retailers in providing trend-led fashion for those on a budget. Taking inspiration from celebrity style, Boohoo has won many awards for its price-savvy designs.
Own the Runway
Using the catwalks as its inspiration, Own the Runway provides an affordable way to recreate high-fashion looks. It's not just the clothing that's worth a look, there's an impressive array of footwear to boot.
Missguided
Having established itself as a must-visit destination for on-trend fashion, Missguided is leading the way in showing you how to wear it, too, with an interactive fashion blog and trend section.
Stylist Pick
Aiming to give a more personal approach to online shopping; after a short questionnaire Stylistpick offers its customers a selection of pieces to suit their look carefully curated by a team of fashion stylists.
Prodigy Red
Prodigyred.com (Striped shirt, £14.99)
With dresses priced as low as £9.99 and shirts from £14.99 you can't really go wrong with this value-led fashion retailer. Expect to find a colourful array of on trend items at prices you really can't argue with.
Vintage:
Vestiaire Collective
This is the online equivalent of a high-fashion car-boot sale where the online community comes together to buy and sell each other's wares, with the added advantage of an online team who check over the quality of every item.
Rokit
Rokit.co.uk (Dress, £250)
One of the best names in the vintage market, Rokit started out almost two decades ago from a market stall in Camden. Its vintage clothing can now be enjoyed globally with worldwide shipping.
Style Sequel
Style Sequel is a website that aims to give pre-owned, high-end designer clothing a second lease of life by selling it on to a new owner. Among its treasure-trove of second-hand pieces you'll find Chanel handbags and Christian Louboutin shoes.
Love Miss Daisy
For those in the market for vintage clothing but who prefer not to go down the rummage route, this site is for you. Love Miss Daisy sells vintage pieces from the Forties through to the Eighties, plus a stunning selection of wedding dresses.
Discount:
Lux Fix
Lux-fix.com (Lara Bohinc boots, Prices vary)
Lux Fix showcases an ever-changing roster of designer collections, but this site is a rarity in that it offers stock from current-season collections at special (changing) prices. The only catch is that you'll have to sign up as these special deals are open to members only.
Yoox
One of the largest fashion online retailers, Yoox's roster of brands includes Alexander McQueen and Prada, but where this site really comes into its own is with its carefully selected end-of-season product sales.
Then and Now Shop
This site says what it sells on the tin. Representing the "then" is past-season designer collections selling at discounts of up to 75 per cent off, while the "now" is a select collection of current-season stock from up-and-coming names.
TK Maxx Gold Label
TK Maxx has long been one of the leaders in discount designer fashion. It upped the ante, however, with an online presence and the introduction of Gold Label; reserved for only the most luxurious of designer labels.
BrandAlley
The supermarket of online-sale shopping, Brand Alley features a daily line-up of brands from French Connection to D&G. In addition to the timed sales there's now also a year-round outlet section with no shortage of bargains up for grabs.
eBay Fashion Gallery
Ebay.co.uk (French Connection dress, £29.60)
For those not wanting to go through the anxiety of bidding wars and buying from unknown sellers, eBay's Fashion Gallery provides a forum for discount clothing direct from the retailer, cutting out the middlemen but retaining the saving.
Secret Sales
There's nothing more exciting in the world of shopping than feeling like you're part of a private club. Secretsales.com has nailed the members-only formula to bring amazing discounts on fashion and accessories with new sales every day.
The Outnet
From the team behind Net-a-porter.com, The Outnet is a site dedicated to selling designer womenswear at discounted prices. It's worth signing up to email updates for the promotional sales with even further reductions.
My Habit
With online giant Amazon the brain power behind this online store, it's safe to assume it won't disappoint. Based in the USA but with flat-rate international delivery, the site offers 72-hour sales on women's, men's, children's clothing and interiors products too.
Boutiques:
The Dressing Room
Based in Hertfordshire, this award-winning boutique has built up a dedicated clientele. Jeans lovers will enjoy its impressive array of premium denim brands including Hudson Jeans, Paige, Current/ Elliott and Mother.
Sefton
A highlight on Islington's trendy Upper Street, Sefton has been pulling in the crowds both in-store and online with its exciting mix of menswear designers as well as its popular own line.
Austique
Austique.co.uk (Christina shorts, £210)
Austique made its name with its diverse range of international designers both established and up-and-coming. Fans of popular Aussie brands such as Zimmermann and Camilla and Marc will love this site.
Coggles
With 30 years under its belt, Coggles, which started life in York, has become a master of its trade: more than just an online clothes shop, you'll find books, homeware and vintage pieces alongside its established mens- and womenswear collections.
Cricket
Cricket-fashion.com (YSL bag, £1,185)
Cricket is the leading independent-clothing boutique based in Liverpool specialising in high-end designer womenswear. Log on to find offerings from the likes of Isabel Marant, Lanvin and Chloé.
Luxury:
LN-CC
LN-CC, or Late Night Chameleon Café, takes the same approach of fusing a retail concept within an art installation online as it do with its store. A progressive array of labels is on offer in addition to lesser-known Japanese brands and a selection of rare books and music.
Avenue 32
A newcomer on the luxury online-shopping scene, supplementing the range of brands on offer the site focuses on providing high-end editorial content with an online magazine that includes designer profiles and trend reports.
My Theresa
German-based online store My Theresa has established a reputation as one of the world's leading online retailers. The site boasts more than 160 international designers and stocks hard-to-find online labels such as Balenciaga and Tod's.
Far Fetch
In Far Fetch you'll find an online store that allows you to shop at the world's best boutiques all in one place. It hand-picks the boutiques on offer to ensure the most diverse and luxurious offerings online. This autumn sees new signings from Miami-based boutique The Webster and London's Browns.
Moda Operandi
A first in online retail, Moda Operandi operates an online trunk-show concept in which you are able to make orders direct from the unedited collections of designers such as Zac Posen and Marchesa months before they go on general sale.
Stylebop
Stylebop.com (McQ dress, £255)
A decade since its inception, Stylebop has become a leading name in luxury labels online: two million users a month log on to check out the great mix of established designers such as Pucci and Balmain with newer names Casadei and Raoul.
London Boutiques
London is a hotbed of designer boutiques and this site makes shopping in them all a breeze. Shop from stores such as Notting Hill's The Gathering Goddess or Shoreditch's 11 Boundary without ever having to leave your lounge.
Shoe Scribe
Shoescribe.com (Casadei shoes, £690)
This website is a haven for all things footwear-related; think shoe shopping, shoe news and even a shoe valet who can sort out everything from maintenance to styling dilemmas.
Watch That Label
Sometimes the best fashion finds are the ones from under-the-radar brands. Watch That Label is a site dedicated to bringing only the best new names in luxury fashion for those looking for something a little out of the ordinary.
Mr Porter
It's not only the fairer sex who love to shop online. From the same fashion team that forged Net-a-porter, is the menswear version, Mr Porter – equally as sleek and as well stocked as its award-winning counterpart.
For hire:
Girl Meets Dress
The perfect solution for those looking for something a little bit special to wear but without the whopping designer price tag.
Kennedy Purple
Kennedypurple.com, (Balenciaga bag, 1 week £45)
If you can't afford to buy the latest designer it-bag don't despair because with Kennedy Purple you can now rent it instead. For a fraction of the retail price a new handbag from designers such as Chloé and Mulberry can be yours on a weekly or monthly rental basis.
Wish Want Wear
As one of the UK's leading online dress-hire websites, on Wish Want Wear you'll find a roster of dresses for every occasion, whether it's black tie, bridesmaid duties or summer barbecues, in a range of sizes and brands.
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