Shadow Sports Minister Clive Efford said the pricing strategy was "disappointing" while Queens Park Rangers midfielder Joey Barton called it "appalling" and "taking the mickey".
The most expensive Nike "match shirts" will be identical to the ones worn at this summer's World Cup finals.
The FA said it avoids discussions about pricing with kit manufacturers.
Alternative "stadium" shirts are priced at £60, while versions for children aged between eight and 15 cost £42.
The £90 shirts have enhanced "cooling technology" compared to the £60 shirts, according to Nike's website.
Efford said: "I'm disappointed that fans are being asked to pay up to £90 for a new England shirt.
"The game of football seems to be increasingly about profit and commercialism rather than the community and the fans, who have sustained football for many generations."
The previous Nike home kit has only been around since last May - seven England matches - after the manufacturertook over from Umbro, and Efford said that also hit parents hard.
He added: "The frequency with which these kits are changed adds to the expense. When it comes to buying for more than one child it gets extremely expensive and people on moderate or low incomes are excluded from that privilege."
Barton said on Twitter: "£90 for the new England shirt is taking the mickey out of the fans. When will it stop? Appalling. In my opinion. Football again allows commercialism to eat away at its soul. Something has got to give."
In a statement, English football's governing body said: "The FA is a not-for-profit organisation that puts £100m back into the game every year.
"It is through relationships with partners such as Nike that we are able to maintain that level of investment in football.
"The FA's policy is to avoid any involvement with how its partners/licensees set their prices, so as to avoid any risk of or implications of price fixing."
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