The dust has barely settled since last week's launch of Apple's new iPhones, but that hasn't stopped the rumour mill starting up again - this time about the imminent arrival of a second-generation iPad mini as well as an iPad 5.
Reports suggest that Apple will launch successors to its current range of tablets at an event on 15 October, and leaked photos hint at what the tablets could look like, including a range of colourful cases.
The speculation comes as sales figures show Apple's gamble with colourful iPhones is paying off, with the pink model accounting for 46 per cent of sales - almost more than all the other colours combined.
Reports from iPhoneStockChecker.co.uk found that the blue model is the second most-popular device, accounting for 32 per cent of 5C sales.
In third place is green, at 12 per cent, followed by white at 9 per cent and yellow brings up the rear, accounting for just 1 per cent of sales.
Apple could be looking to take this strategy into the iPad part of the business. Experts have already said there could be at least two new iPads released as soon as next month.
Apple is yet to officially confirm the date of its next product launch, but analysts have begun pointing towards the 15 October.
During the iPhone announcement on 10 September, Apple's CEO Tim Cook said: 'Our teams are hard at work on some amazing new hardware, software and services that we can’t wait to introduce this fall and throughout 2014.'
The current iPad mini came out in November 2012 and if Apple follows suit, this would suggest a mid-October announcement followed by an early-November sale date, all in time for Christmas.
The price of the current iPads is also being cut in various regions, suggesting a new tablet is coming.
Apple is rumoured to gearing up to launch an iPad 5 and an iPad mini 2, on 15 October. The latest leaked images from technology site Tactus, allegedly show the rear shell of the iPad 5, pictured, with brightly coloured cases
It's likely the iPad mini 2 will keep the current 7.9-inch screen and not drop to 7-inches, in a bid to stay slightly bigger than Google's Nexus 7 and Tesco's new Hudl.
If Apple adds the Retina display seen on its new iPhones and larger iPads, its possible the second-generation iPad mini will be heavier and thicker.
However, leaked photos of casing suggest it will be thinner - suggesting Apple will wait to add the high-definition display to later models.
According to Apple site, 9to5Mac, the rumoured iPad 5 will also keep the 9.7-inch, high-resolution screen seen on older models.
The camera is due an upgrade and is rumoured to move to an 8MP rear-facing lens, with the possibility of even a 12MP camera being added.
The rear of the rumoured iPad 5, left, and iPad mini 2, right. According to 9to5Mac, the rumoured iPad 5 will keep the 9.7-inch, high-resolution screen seen on older models. The camera is due an upgrade and is rumoured to move to an 8MP rear-facing lens, with the possibility of even a 12MP camera being added
Leaked images from Tactus additionally suggest the iPad 5 will be thinner than its predecessors.
Technology site Expert Reviews believes Apple will stick with its traditional pricing strategy for both models and charge the same price for its new products as it did for the outgoing models.
For example, the 16GB iPad 5 is expected to cost around £399, this raises to £479 for 32GB and £559 for 64GB.
If Apple additionally follows its iPad 4 launch and introduces a 128GB iPad 5 model, this should start at around £639 for 128GB, while 4G-ready models will cost more still.
Similarly, the iPad mini is expected to launch with at around £269 for 16GB and then in £80 increments for the 32BG and 64GB models. Models with 3G and 4G access will cost more.
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