By The Chief Executive Officer, mannastores.com, Mr. Ayo Olarenwaju,
The Internet has been described as the future of businesses in Nigeria, and will improve the economy if effectively embraced.
The Chief Executive Officer, mannastores.com, Mr. Ayo Olarenwaju, stated this in an interview with our correspondent, stressing that it was high time individuals and businesses adjusted to suit the global trends.
Olarenwaju, who is a fellow of the Association of Chartered Certified Accountants United Kingdom, said the market reach on the Internet was limitless, and the penetration achieved via the medium would take a long time to accomplish with a lot of advertising budget offline.
He said the era of sellers’ market was over and “now you have to cater for your customers to build a successful business and the Internet allows you to do that effectively through payment convenience and prompt delivery.
“Customers may now order from the convenience of their homes and expect prompt delivery, in a few days at a cheaper price than going to the market directly. This brings the benefits of Internet trade to customers, and ensures Nigeria is not left behind in the global trade phenomenon.”
Soursce: Sunday Punch July 17-2011 - www.mannastores.com
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