Samsung Electronics West Africa (SEWA), a wholly owned subsidiary of Samsung Electronics Co. Mobile Division have announced that it has signed an endorsement deal with Nigerian superstarsBanky W and Sasha as brand ambassadors.
Speaking during the photo session and media briefing to showcase the new brand ambassadors to the public, the Director, HHP (Hand Held Products), Samsung Electronics West Africa (SEWA), Fady Khatib, stated that the company recognizes the importance and impact of dynamic brand ambassadors in the country. The recent development, he noted is in synchronization with the electronics giant’s continuous brand positioning exercise aimed at maintaining its leadership position in the country.www.mannastores.com
He said the Samsung brand stands for qualities of innovation, style, resilience and excellence in performance.
And these same qualities are epitomized by the brand ambassadors, whose quality and depth of work as well as versatility as musicians has made them much loved and respected personalities in Nigeria today.
“We are confident with our new brand ambassadors we will be able to widen our appeal further in the country. In fact, their choice makes perfect sense for Samsung Mobile, both strategically and as a representation of what they both encompass as musicians and role models for the Nigerian youths.”
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