Last night, Abigail Klem, president of the first daughter's brand of
companies, confirmed to The New York Times that Ivanka Trump Fine Jewelry is
being discontinued. Instead, the company will focus its efforts on costume
jewelry, with a more accessible price point.
The fine jewelry line, whose website featured black and white portraits
of Trump modeling her pieces, encompassed rings, bracelets, pendants, earrings
and necklaces.
On the high-end is a woven diamond necklace for $19,500, and the lower
side, a simple rose gold ring with a price tag of $940.
The demise of the fine jewelry line shouldn't necessarily be viewed as a
failure -- in retail, it's much more difficult to sustain a select number of
expensive "special occasion" pieces than it is to mass market more
affordable fake gems.
Klem told The New York Times that the brand is now committed to
"offering solution-oriented products at accessible price
points."
In January, Ivanka Trump announced
she has stepped away from leadership of her corporate roles, both at her brand
and her job in the Trump Organization. Though she still has a financial stake
in her brand of companies, she said she's turned her focus to building a new
life for her family in Washington and serving as informal adviser to her
father.
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