To hustle in Nigeria is one of the
toughest jobs on earth, with the noise and tussle. It’s not easy to cope with
the rush.
Nigeria's commercial capital is home to
dozens of thriving markets, each with vendors that boast a unique calling card:
their own sound.
Mobile tailors walk proudly on the
streets, loudly clinking their scissors to woo customers who might need an
emergency fix. This kind of work is done on a sidewalk, on the street or
anywhere that can accommodate a sewing machine.
Entire outfits are made in a single day
and adjusting the hem on a dress costs just $2. The tailors use vintage Singer
sewing machines -- the type usually found in antique stores.
With buttons and hems secured, visitors
might want to enjoy another market pleasure: a manicure and pedicure.
Here too, entrepreneurship comes with a
tune: Nail artisans, who keep their tools wrapped in a piece of cloth, rattle
them together to help attract customers. This sidewalk salon session will set
you back $4.
If the next item on the itinerary is an
adult beverage, listen for the homemade gin vendors who are also fighting for
your ears' attention. The sound of metal on a glass bottle means that a drink
is nearby.
This unique audio shopping code echos
through the markets in Lagos, a city of 12 million people where
entrepreneurship is king and the informal economy dominates.
There are signs, however, that the hustle
is about to get even harder: Nigeria's economy shrank by 0.4% in the first
quarter, and a recession looms. Price pressures have pushed inflation to 14%.
This isn't good news for the country's
informal sector, which is estimated to make up almost 50% of the economy,
according to Muda Yusuf, director general of the Lagos Chamber of Commerce and
Industry.
"If you go around Lagos, you go
around the market, you can see how active this informal sector is," Yusuf
said. "Traders do huge turnover, billions of naira on daily basis."
Despite its huge size, sellers in the
informal market lack resources. The challenge for the government is to provide
market entrepreneurs with the funding they need to grow a business and enter
the organized economy.
Doing so would help Nigeria break its
dependence on oil, which currently funds 70% of the government's budget.
For many small vendors, that are really
struggling or starting up a loan might be the real sound of success.
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